Company News, Marketing News

Madison Reed Goes ‘Raw’

No more retouched photos for hair care maker.

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By: TOM BRANNA

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Prestige hair color brand Madison Reed has pledged to use unaltered, raw photography. In these images, nothing will be adjusted. Hair color will be shown “as is.” “Recently, we had a photo shoot with six amazing women, some of whom are over the age of 50,” said Heidi Dorosin, Madison Reed's chief marketing officer. “When we received the digital files, we thought, 'Why alter these photos?' Yes, these women have wrinkles. Yes, they have smile lines...

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